When you think of an Old Boys’ Club, you might typically think of a stuffy cigar club of an elite yacht club. What you likely won’t think about is the bottled water industry. Yet, the average age of everyone in the industry is around 50 years old. Most have been in the bottled water game for decades and most companies put out a product that rarely changes or adapts to varying consumer demand.
While many bottled water companies put a green leaf on their label or have certain elements that are categorized as being degradable, today’s earth-conscious consumer wanted more. We want a product that is truly sustainable. We are catching on that just because a bottle will degrade over 15,000 years shouldn’t classify it as a biodegradable bottle.
That is where Waiakea Hawaiian Volcanic Water made its figurative splash in the water bottle industry. The company was founded by entrepreneur Ryan Emmons when he was just 22 years old. His vision for the company was to create a company that had the three key socially conscious elements. He hit the nail on the head with Waiakea water. The packaging of Waiakea is truly sustainable in every way, the water itself actually makes consumers healthier and his company is actually giving back to people in need (not simply cutting a check).
His business model is taking hold and Waiakea Hawaiian Volcanic Water is drumming up interest both within the bottled water industry and with consumers who can’t wait to get their hands on the volcanic water. The company itself has seen a growth rate of 4,000% over the past five years and continues to see an annual growth rate of around 170%. Waiakea has an impressive $10 million valuation.
Volcanic water has unique properties that make it very healthy. The water comes from a pure source in a volcano and travels over 14,000 feet of volcanic rock before being bottled. Along the route, the water picks up minerals and becomes very alkaline. The water has the ability to actually add health benefits, rather than simply keeping you hydrated.
Big things are on the horizon for Waiakea. The company is rolling into Whole Foods next year.