Brilliant Marketing Led To The Instant Success Of EOS Lip Balms And Chapstick Downgrade

Beauty Essentials
When it comes to building a superb brand, you need to begin with a very unique marketing concept. If you don't have an intelligent plan, then failure is apt to follow. That's exactly how three branding experts came to establish EOS, the Evolution of Smooth lip balms, according to a fascinating read by the FastCompany.com. Sanjiv Mehra, EOS cofounder and managing partner, along with Jonathan Teller and Craig Dubitsky ventured into the world of lip balms, the uni-sex skin care staple that hadn't progressed in the last several decades. The stick form of balm in a tube was it, unless of course, you chose to be somewhat dangerous and selected a cherry or mint flavor. Through thorough research, the businessmen learned that lip balm was a huge favorite for women and that ladies preferred a ...

Raising Sleep Apnea Awareness

Physician
Maybe this has happened to you. Maybe you don’t personally remember doing it, but your loved ones or your spouse have told you that you snore loudly, choke, cough and seem to wake up briefly, (and maybe often) throughout the night. Maybe this hasn’t happened to you, but you’ve seen it happen to a loved one. Many people think snoring is, “no big deal.” Many people find the snoring family member to be a source of comedy and entertainment. However, snoring, choking, snorting and other sounds like this in the middle of the night can mean that something much worst is going on with your loved one’s health. In fact, it could be tied to a disease that can prove deadly or cause chronic health problems if left untreated called sleep apnea. It’s extremely important for people that constantly ex

Former Ownership of NBA Franchise (Hawks) Sues Insurance Company for Breach of Contract

Team Ownership
The Atlanta Hawks Basketball and Entertainment LLC (AHBE), which previously owned NBA franchise has sued the New Hampshire Insurance Company for breaching the contract concerning the claims’ settlement made by Danny Ferry, the former general manager. Bruce Levenson was the controlling partner of the AHBE (former Hawks ownership group). The existing Hawks ownership team headed by Tony Ressler (the principle owner), is not involved in the lawsuit in any way. Highlights of the lawsuit On September 13, AHBE filed the lawsuit in the Superior Court of Fulton County against the insurance firm also called AIG. The lawsuit is a civil action for insurance bad faith and contract breach. According to AHBE, it acquired a policy that covered it against certain losses associated with employment pract

Geoffrey Cone Believes New Zealand is a Home of Tax Transparency

Attorneys
A recent media coverage painted New Zealand international trusts as an incredible airport thriller consisting of exotic lands, affluent people, and complicated financial transactions. However, Geoffrey Cone feels the coverage did not clearly bring out the picture of tax and tax laws in New Zealand. The OECD keeps a detailed list of tax havens but New Zealand never has, and there are slim chances that it will feature on it. Features of a tax haven • They enforce no or only the nominal taxes • Lack of accountability • Laws or procedures prevent dispensation of the information to other governments. Geoffrey believes that New Zealand does not subscribe to those grounds; hence, it is not a tax haven. In fact, New Zealand was among the first nations to be included on OECD’s white list

Class Dojo See’s A Future With Improved Education Standards

Communication App
Sam Chaudhary and Liam Don started up the company Class Dojo back in 2011 after they did interviews and went around talking to teachers from many different schooling institutions. When they saw how much work was needed to improve on the falling conditions, they designed the Class Dojo platform. Their innovative and unique app allows their teachers to check in on them through the app and provide notes and feedback for them to use as encouragement. Parents can also monitor their children and check in on what's happening with their child in the classroom. Today, when it comes to schools in the United States, more than two thirds are actively using Class Dojo to some degree. This is because Class Dojo vastly improves the level of communication between all parties in the schooling environmen...

Technology That Recognizes A Product

Apps, Shopping
Technology has come a long way when it comes to retail. For one thing, people have had to shop around in person in order to find the product that they are looking for. This often resulted in long hours shopping from store to store in order to find a certain product. This often results in the mission being a failure for the customer. Then internet came in and changed shopping. People have the option of shopping online. With search engines, people had a better time finding the product they were looking for. However, there were still certain items that were impossible to find no matter what search terms were used. This eventually led to Slyce's visual search and product recognition. With this technology, people are more likely to find a specific item that they have seen somewhere. They get...

How to Properly Interview an Investment Banking Company

Financial Planning, Market Leaders
Many organizations will find that equity investors are interested in their companies. It cannot be stated enough that having a company, financially devoted to the company considered for sale, by investors, that proper investigation is mandatory. The following article is relative when an organization chooses to make the decision of relying on the services of an investment banking organization. A very good question to ask any investment banking organization is: Why are you interested in my organization in particular? The reason the question is essential is because any company will wish to feel comfortable with their respective investment bankers and his or her investment banking organization. The idea is to assure that the investment banking organization possesses confidence, in the busin...

Innovacare Health Solutions, the Leading Provider of Medicare Advantage Plans

Business Leaders
InnovaCare Health Solutions gives healthcare services, which include Medicare Advantage plans, and physician practice services in North America. They have their headquarters in Fort Lee New Jersey and the leading provider of Medicaid and Medicare Advantage Plans. InnovaCare Health runs the operations of the PMC Medical Choice and MMM Healthcare which are Medicare Advantage plans in Puerto Rico. The company has the mission of redefining healthcare management by addressing the issues that arise in the healthcare industry. It, therefore, serves the role of explaining the different plans available and using the latest technological advancements to provide physician practice services. All this ensures that the individuals receive the services they need at a more affordable rate. Medicare ...

Sanjay Shah Is An Accomplished Man In All Avenues of Life

Autism Rock
While it is great to achieve financial success and have money for your family, it is even greater when someone uses that money for good and to make someone else's life a little bit easier. Someone like Sanjay Shah Denmark is a true success story. Sometimes it takes a while for someone to find their calling in life. Age is only a number, as they say, and it takes other people longer to figure it out. Sometimes they need to dip their toes into other things before they realize what is right for them and what is the path they were meant to go on in life. Sanjay Shah has done a lot in his life and tried out many things. As they say, the only way someone fails in life is if they don't trust and they don't do anything. That has never been Sanjay Shah's way. He has never been afraid of failure ...

Law Firm Helps Whistleblower Get $17 Million SEC Award

Attorneys
A whistleblower was recently awarded a $17 million payment by the SEC in exchange for his or her role in bringing the violations to light. The award is the second-largest ever, with the whistleblower being represented by Labaton Sucharow LLP, a law firm with a division limited exclusively to representing SEC whistleblowers. The firm, based in New York, is a leader in complex financial litigation and has extensive experience and expertise as a plaintiff’s firm. The firm is dedicated to fairness and transparency in the markets. Labaton Sucharow’s client gave the SEC crucial information that led to sanctions against the institution. The SEC Whistleblower Program encourages informants to come forward by offering 10 to 30 percent of the amount collected in the enforcement action as a reward