Eduardo Sirotsky Melzer, more commonly known as Duda Melzer, is the President and Chairman of the RBS Group. The RBS Group, which was founded by his grandfather in 1957, is a huge media conglomerate in Brazil. Duda Melzer also founded one of the company’s subsidiaries, e.Bricks, through which he invests in internet companies located in both the United States and Brazil. Duda’s innovative leadership of RBS Group led to him being named by Ernst and Young as the Entrepreneur of the Year in 2015.
RBS Group is the owner of several different types of media in Brazil including radio stations, newspapers, and digital online websites. It also has a number of subsidiaries in other market segments including Vialog, which is a logistics company, and Appus, which provides human resources products. Other subsidiaries include a company that analyzes consumer behavior which is called HypermindR as well as a business foundation called Maurico Sirotsky Sobrhinho Foundation, which is named after his grandfather and read full article.
After earning his Bachelor’s degree in Business Administration at a university in Brazil, Duda attended Harvard University in Cambridge, Massaschussets and earned his MBA. He decided to stay in the United States for several years. He worked for a number of companies including Booz Allen & Hamilton and Delphi Corporation. He also led Box Top Media in New York as the company’s Chief Executive Officer and Duda’s lacrosse camp.
Due to the success he has had as an international businessman, Duda Melzer has become a popular choice to serve as a speaker at a number of business conventions and management conferences. He has spoken to the World Association of Newspapers and News Publishers. Duda’s Website, He has also provided speeches to the Institute of Business Services and the Brazilian Advertisers Association as well as the National Congress of Human Resources.