Graeme Holm Discusses His Approach to Entrepreneurship

Graeme Holm, co-founder of Infinity Group Australia, sat down with IdeaMensch to talk about the lessons he has learned over the course of his 17-year career. The Australian helped start Infinity Group to help regular people get out of debt and pay off the mortgages quickly. Instead of just selling a vague idea, he decided to study the problem to figure out what circumstances were leading Australians to run into problems with the mortgages.

Holm says a typical day for him starts at 5:30 am. Like many businesspeople, he starts his day off with exercise, which he says helps to physically prepare him for the day ahead. After his work-out, he usually reads to warm himself up mentally. Holm also tries to break up his day into 30-minute chunks in order to maximize his productivity. According to Holm, it is important to divide your tasks into transactional tasks, which can be delegated as necessary, or transformational tasks, which only you should be handling due to its importance.

Another tip Holm’s offers to aspiring entrepreneurs is to “eat the frog.” Tackling that problem that you’ve been dreading and putting off is necessary, and you should do so immediately in the morning so that it does not affect you for the rest of the day.

In addition, Holm believes that entrepreneurs should not hesitate to give away value. On the contrary, people will begin to suspect that if your free service is so valuable, what you charge for must be worthwhile. He believes that to be successful, you need to believe in yourself and your product or service, but you also need the discipline and forethought to get things done. For Holm, success is about not letting any one aspect of your business fall by the wayside but pursuing excellence all around.

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