Whitney Wolfe Herd

 Whitney Herd Creates Bumble Dating App

Whitney Wolfe Herd
Bumble App Makes A Splash With Launch Party Whitney Herd decided to make splash when she launched a new feature for her Bumble dating app. She chose the Four Seasons, a venue which was frequented by some very well-known historical figures. Bumble allows women to initiate contact, as an alternative to Tinder's roughly male driven alternative. The aim of the app is to allow monetization through app purchases and targeted ads. Acquisition Offer Made By Match.com The company that owns match.com offered a $450 million acquisition, which later soared to $1 Billion. She is doing so in a field which is a very competitive one, which is online dating. The aim was to target the needs of women, with approximately 10% paying for a monthly subscription. At one point, the CEO and founder of the ...