The world is currently in a state of consumer-based power. No longer are companies in charge of determining what is considered a high-quality product or service. That power is held by the crowd, which is wielded in the form of user reviews. While some companies are a little slow to the game, savvier brands like Fabletics are capitalizing. Launched in 2013, Fabletics has grown over 200 percent, becoming a $250 million business. From the moment the brand realized customer reviews played a role in consumers’ final purchases, it’s been leveraging reviews’ prominence. People trust online reviews far more than they trust advertisements from the company. Trust has become an important commodity for all businesses. Consumers no longer see their favorite brands as just some store down the stre
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