CEO’s

Doctors Need the Right Kind of Data to Treat Cancer Says Eric Lefkofsky

Business, CEO's
While there is no doubt about the fact that doctors need data to successful treat cancer, it is the quality of data that they receive that is critically important. This includes a host of data that not just includes a patient's DNA and RNA make up, but also information about the treatment received by the patient's in the past and their response to it. So the need is to go beyond molecular data and encompass clinical data in including data about therapy and the outcome thereof. There is need to delve into quality data in a manner that one can arrive at the most accurate assessments. Say a group of breast cancer patients taking Herceptin reports that it is effective on 40% of the people and ineffective on the rest. There has to be a reason behind that. Perhaps they have diabetes, or maybe...

A Sneak Peek into José Henrique Borghi: The Brains behind Mullen Lowe Brasil

Advertising, Business Leaders, CEO's, Entrepreneur
José Henrique Borghi is widely considered to be a household name in the Brazilian advertising industry. As the co-Founder and co-CEO of Mullen Lowe, a top Brazilian ad agency, Mr. Borghi has surpassed expectations and strived to dominate a highly competitive industry. Despite having no capital, Borghi pulled all the stops to jointly form an advertising agency with a stellar reputation. Such a huge undertaking could not have been possible without the unwavering commitment and strong passion that fueled his drive on a daily basis. Unknown to most people, Mullen Lowe Brasil is essentially the product of a successful merger between Lowe Partners and the Mullen Group. Jose Borghi is undeniably a stroke of genius in the marketing and advertising industry. Whenever he puts his mind to work, hi