Businessman

Omar Yunes: The Face of the Mexican Franchise Industry

Businessman
For long, the use of franchise partnerships as an expansion strategy has been shunned by multinationals. Some would be franchisers see franchise partnerships as being too risky while some would be franchisees see them as being too rigid and constrictive. However, one franchisee, Omar Yunes is helping dispel these fears. The young Mexican businessman got into a franchise agreement with Japanese food brand Sushi Itto a few years ago and has since grown the business considerably. His effectiveness and value to his franchise were recently put on display for the world to see when he won the latest best franchisee of the world (BFW) competition. Held in Florence, Italy the BFW competition attracted only the best franchisee from 34 countries including France, Portugal, and Brazil. The criteria...