Bumble App Makes A Splash With Launch Party
Whitney Herd decided to make splash when she launched a new feature for her Bumble dating app. She chose the Four Seasons, a venue which was frequented by some very well-known historical figures. Bumble allows women to initiate contact, as an alternative to Tinder’s roughly male driven alternative. The aim of the app is to allow monetization through app purchases and targeted ads.
Acquisition Offer Made By Match.com
The company that owns match.com offered a $450 million acquisition, which later soared to $1 Billion. She is doing so in a field which is a very competitive one, which is online dating. The aim was to target the needs of women, with approximately 10% paying for a monthly subscription. At one point, the CEO and founder of the dating app Badoo attempted to hire Whitney and make her the CMO but she wanted to strike out on her own.
A New Dating Scenario Allows Women To Contact Men
Whitney Wolfe Herd envisioned a dating scenario where she was able to contact a guy without the guy being able to contact her. Women would be able to make contact, and the relationship would be dissolved within 24 hours if there is no initial contact. The name originated from a desire to allow the app to be seen like a “beehive.” The effect of the app is that it’s able to make dating more polite and something women are more comfortable with. The app also has rules, such as no shirtless images which is able to reduce some of the unpleasant experiences that people have with the app.
Bumble is headquartered in Austin, Texas with approximately 70 employees. The culture aims to empower women, and ensure that women are able to rise to the top in leadership roles.